From Hong Kong to Phoenix: Meet Jessie Cheung

Tier One Consulting has an important story to share — the way in which our incredible Account Manager, Jessie Cheung, found her way to us. We could summarize her journey here, but instead, we wanted to let Jessie tell her own story of success, drive, and determination.

My name is Tsz Ying Cheung, which I don’t even know how to pronounce, so I just go by Jessie Cheung. I was born in Hong Kong; this is my story.

Were you raised in Hong Kong?

“I was raised there and moved to America when I was 14 after I lost a bet to my mom. She thought I was on the phone all the time just talking with my girlfriend and didn’t believe that she was tutoring me. Confused? Well, we made a bet that if I got held back at school, then I’d have to move to America myself. I was actually studying at the time but still got held back, which is how I ended here. I’m thankful that it happened, though, because if I never moved, I wouldn’t have learned how to be independent or earn a Bachelor’s degree.”

How did you find Tier One Consulting?

“I sent my resume to a lot of companies on ZipRecruiter looking for my very first job. I graduated from Arizona State University without any work experience. Tier One Consulting offered an entry-level position that would help me to keep moving forward professionally. I was attracted to the fact that the company had a culture of ‘people helping people.’ I noticed everyone in the office was eager to help each other, which I found to be unique and amazing.”

What do you find to be most challenging in your work?

“The biggest challenge for me is to see someone with potential come into the business but not put in 100% effort.”

What have you gained from your work?

“I’ve gained a stronger mentality. When I first came into the business, I was full of self-doubt. When I was growing up, everyone was telling me that I wasn’t good at anything. That’s why I did everything with questions of ‘what if’ because I was scared to take on responsibilities and fail. I’ve learned that there is no time for ‘what ifs’- just do it. Even if I fail, I am still further than where I was before. This is something that I’m still working on, but changing my mindset helped me to find my true ‘why’. I always knew my ‘why’ is that I want to be able to help people that I care about.”

What has been your proudest moment in your life and in the office?

“I built my own intramural basketball team with strangers that lasted all 4 years in college. None of us were superstars in basketball, but we were in the final playoff the last season before graduation because of the teamwork and dedication we shared. The proudest moment I have had in the office was when a co-worker asked me to teach someone how to show integrity. This showed me that this is how people in the office see me.”

What would you most like to tell yourself at age 13?

“I’d tell myself to ignore all the doubts people placed against me. No one can judge my success or effort but me.”

How do you define success?

“A successful person is someone who can continuously make a positive impact on others.”

What is your favorite thing about working in the business industry?

“My favorite thing about working in this business is that I know I will be able to change so many people’s lives.”

Who inspires you?

“My mom inspires me.  She taught me the importance of integrity, and how to love and care about people.”

What are you passionate about?

“I love playing sports and videogames — pretty much anything that lets me compete.”

What’s the craziest thing you’ve ever done?

“I went cliff diving and I don’t even know how to swim. I’ve taken 2 years of swimming lessons but still can’t swim.”

What are you currently watching on Netflix?

“Lucifer. Can’t wait for the next season!”

What motivates you to wake up and go to work?

“Knowing that I can help so many different people from any background and help them grow, as long as they are willing to put in the work.”

As for her business advice, Jessie Cheung knows exactly what to say. “Everything good requires work,” says the Account Manager, “When the extra work is optional, ask yourself if success is optional.” We couldn’t have said it better ourselves. Thank you for all of your hard work Jessie. You inspire your team every day.



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